Many entrepreneurs start out hoping to be successful in their businesses. But when asked what success means to them, only a few are able to respond confidently. Success in entrepreneurship doesn’t have a one-size fits all definition because its concept differs from entrepreneur to entrepreneur.
For instance, to one entrepreneur, success can mean the ability to afford a luxurious lifestyle; another can define success as the number of customers that purchase her products/service and yet another entrepreneur might define it as the number of followers he has on his social media platforms…. the list is endless.
Regardless of your definition of success, with it comes a feeling of accomplishment and confidence.
With this freedom of choice and decisiveness on what success should be to individual entrepreneurs, you find that a lot of entrepreneurs are unable to define what success means to them as they are more interested in taking the definitions of others as their own definition of success. These external definitions might be adapted from social media, public expectations, other entrepreneurs in same industry or even their mentors.
Taking up another persons definition of success can be equated to running a race in the wrong lane. In doing that, you can get to to the finish line (the other persons success mark) and not experience any of the feelings associated with success. You could even go past the finish line in a bid to achieve success, and because you’re on the wrong lane, you end up expending time and resources.
Understanding what success means to you as an entrepreneur helps you come up with appropriate strategies and structure for your business with the sole purpose of being successful at the end of it all.
No matter how far you’ve gone on the wrong lane, its not too late to define what success means to you. The earlier you make modifications, the closer you are to making your success mark.